Microsoft has made tentative steps into the film industry with a teaser trailer for Office 2010 – The Movie.
The all-action blockbuster film – directed by Dennis Liu – follows an operative of the Office IAT Division as he attempts to find and eradicate a rogue font uploaded to the Internet by a malicious hacker responsible for the death of his partner. When the font is viewed, it triggers a brief period of hypnosis which makes the reader believe whatever is written in that font – threatening world peace.
Having been brought back into active service against his will, the agent must put his feelings for his deceased partner aside and hunt down the hacker – before she finds him.
Oh, and did I mention that the IAT agent's deceased partner was Microsoft Clippy, the irritating paperclip that was excised from the Office suite in 2004?
As you've probably guessed by now, the film is a viral video created in order to raise buzz about the next edition of Microsoft Office – and comes ahead of an expected major announcement from the Office team due Monday. The director, Dennis Liu, is responsible for several other viral videos for clients including Miller and Apple.
The video is particularly well done, with shades of The Matrix and Hackers alongside a slight Bourne Supremacy spoof. Whether it'll generate the right kind of interest for the next generation of Office remains to be seen – but it's almost certain to raise a smile.
Would you be interested in seeing a full-length version of Office 2010 – The Movie, or should Microsoft stop frittering money away on extravagances like this? Share your thoughts over in the forums.
The all-action blockbuster film – directed by Dennis Liu – follows an operative of the Office IAT Division as he attempts to find and eradicate a rogue font uploaded to the Internet by a malicious hacker responsible for the death of his partner. When the font is viewed, it triggers a brief period of hypnosis which makes the reader believe whatever is written in that font – threatening world peace.
Having been brought back into active service against his will, the agent must put his feelings for his deceased partner aside and hunt down the hacker – before she finds him.
Oh, and did I mention that the IAT agent's deceased partner was Microsoft Clippy, the irritating paperclip that was excised from the Office suite in 2004?
As you've probably guessed by now, the film is a viral video created in order to raise buzz about the next edition of Microsoft Office – and comes ahead of an expected major announcement from the Office team due Monday. The director, Dennis Liu, is responsible for several other viral videos for clients including Miller and Apple.
The video is particularly well done, with shades of The Matrix and Hackers alongside a slight Bourne Supremacy spoof. Whether it'll generate the right kind of interest for the next generation of Office remains to be seen – but it's almost certain to raise a smile.
Would you be interested in seeing a full-length version of Office 2010 – The Movie, or should Microsoft stop frittering money away on extravagances like this? Share your thoughts over in the forums.
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