David Reeves may be leaving Sony pretty soon, but that doesn't mean he's going to stop bigging the company up in the meantime, as proved by his recent claims that Sony will take a dominant position in the console market soon.
Soon is a relative term though, naturally. Reeves actually reckons that it will take Sony between three and five years before it can honestly claim the PlayStation 3 is in a dominant market position.
"I don't think it will be next year, but in three to five years it will become dominant on the market," Reeves told GI.biz.
"The legacy will be that people will see a tortoise and hare situation. In a way, in the end it will be a dead heat. People will say PS3 took a while to get going but it really caught up very quickly and confounded many of the critics from the first year."
Comparing that estimate against Sony's claim that the PlayStation 3 will have a ten year shelf-life means it'll manage to hold that dominance for just two years, taking eight years to get to the position. In the mean time a new Xbox and Nintendo platform will probably have been released.
David Reeves joined Sony in 1995 and slowly rose to his current position as CEO of Sony Computer Entertainment Europe, but retires at the end of the day to be replaced by Andrew House, former chief marketing officer.
What's your opinion of the PlayStation 3? What do you think destiny holds for the monolithic console? Let us know in the forums.
Soon is a relative term though, naturally. Reeves actually reckons that it will take Sony between three and five years before it can honestly claim the PlayStation 3 is in a dominant market position.
"I don't think it will be next year, but in three to five years it will become dominant on the market," Reeves told GI.biz.
"The legacy will be that people will see a tortoise and hare situation. In a way, in the end it will be a dead heat. People will say PS3 took a while to get going but it really caught up very quickly and confounded many of the critics from the first year."
Comparing that estimate against Sony's claim that the PlayStation 3 will have a ten year shelf-life means it'll manage to hold that dominance for just two years, taking eight years to get to the position. In the mean time a new Xbox and Nintendo platform will probably have been released.
David Reeves joined Sony in 1995 and slowly rose to his current position as CEO of Sony Computer Entertainment Europe, but retires at the end of the day to be replaced by Andrew House, former chief marketing officer.
What's your opinion of the PlayStation 3? What do you think destiny holds for the monolithic console? Let us know in the forums.
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