Mythic: Battle with WoW is a marathon, not sprint

Mythic CEO Mark Jacobs has taken issue with the reveal that over half of the players who had emigrated from World of Warcraft to Warhammer Online had gone and made the return journey after all, telling Blizzard that the battle between the two MMO giants is a marathon and not a sprint.

In an interview with GI.biz, Jacobs responded to the figures that Blizzard had released and said that it didn't altogether prove that players were leaving WAR.

"One thing about MMOs is that people play multiple games," said Jacobs. "That's one of the reasons I was very surprised by Paul's comments. He knows that people many play WOW and they'll play WAR and maybe even a third game at the same time."

"Any comment along the lines of 'well if they're in my game they're not playing in another game,' flies in the face of all research that's been done among MMO players… The idea that you only play one is really kind of silly."

Jacobs also said that Warhammer Online would be able to withstand the threat of Blizzard's Lich King update by releasing content and patches of their own.

"It's a marathon, not a sprint. We've got a lot of stuff going in, not only this fall but then there's spring and then after that," finished Jacobs.

You can check out our thoughts about the game in our Warhammer Online review, or read our interview with Mythic's Josh Drescher. Tell us your thoughts in the forums.